Remedy Drinks

Secured Remedy Kombucha for RLG in 2021, identifying a market gap for upscale, healthy beverages in China. In the first 2 years achieved $AU2.5M in retail sales, making Remedy the top selling Kombucha on Alibaba's Tmall’s platform.

Trilogy Skincare

Led Trilogy Skincare's online expansion into China across 12 eCommerce and digital channels, executing 60+ sales and marketing campaigns. In 2018, attracted over 500K monthly unique visitors on eCommerce platforms alone, and grew B2C sales to over $NZ7M annually over 3 years. Efforts ultimately saw Trilogy get bought out by a major Chinese company CITIC.

AFT Pharmaceuticals

Successfully launched AFT's first New Zealand Direct to Consumer OTC flagship store in China, featuring 38 products on Tmall Cross Border Global. This increased brand awareness and elevated their iron supplement product to the top 5 in its category on Tmall Global. Managed the significant technical and regulatory hurdles to achieve a successful direct-to-consumer launch in the OTC supplement category.

RLG (ASX: RLG)

Grew RLG's revenue from $AUD3.5 million to $AUD17.8 million in 24 months (2022FY) by acquiring new brand partnerships and expanding sales in China.

QBID

Grew from $0 to a $AUD12.5 million cross-border eCommerce business in just two years (2016-2018) through a combination of B2B, B2C, B2B2C sales and distribution.

Tupperware

Grew our sales from $USD3M to $USD60M and our number of retail outlets from 75 to 3,500 from 2003 to 2008

01. Strategic Market Entry Planning

Jonathan & team will conduct a comprehensive competitive analysis of your brand, products, and pricing, along with an in-depth evaluation of selling and social channels. This includes regulatory execution, trademarks, general trade, logistics, and supply chain strategies to ensure a seamless entry into the Chinese market.

02. Initial Launch & Set Up

This involves setting up your trademark, building out your adapted sales and marketing resources, and registering your brand. Typically, FMCG businesses will first register for distribution via Cross Border eCommerce (CBEC). This channel minimises red tape, allowing for product registration in weeks for just a few hundred dollars. Jonathan's team manages the entire setup, from brand activation to importation, ensuring a rapid and economical entry into the Chinese eCommerce market.

03. Activate Sales

This is where the fun starts. Jonathan's team will deploy account managers to list your brand across a variety of online B2C marketplaces and start gauging B2B distributor interest. We can launch your product through a variety of channels, both online and offline.

04. Activate Marketing

This involves setting up your trademark, building out your adapted sales and marketing resources, and registering your brand. Typically, FMCG businesses will first register for distribution via Cross Border eCommerce (CBEC). This channel minimises red tape, allowing for product registration in weeks for just a few hundred dollars. Jonathan's team manages the entire setup, from brand activation to importation, ensuring a rapid and economical entry into the Chinese eCommerce market.

05. Monitor Growth

Jonathan's team provides detailed weekly, monthly, quarterly, and annual communication, forecasting, and reporting. This ensures you stay informed of your brand’s performance and can make data-driven decisions for continuous improvement.

06. Take it to the Next Level

While every businesses China growth story is unique, most involve creating custom products tailored for the market and diversifying sales and marketing channels. After achieving product-market fit, it's generally recommended you progress to General Trade import registration. Though time consuming and costly, it opens doors for distribution to bricks and mortar retail and domestic eCommerce platforms, broadening your market presence.