Unlock global market opportunities

Step 1: Strategic Market Entry Planning

Jonathan & team will conduct a comprehensive competitive analysis of your brand, products, and pricing, along with an in-depth evaluation of selling and social channels. This includes regulatory execution, trademarks, general trade, logistics, and supply chain strategies to ensure a seamless entry into the Chinese market.

Step 2: Initial Launch & Set Up

This involves setting up your trademark, building out your adapted sales and marketing resources, and registering your brand. Typically, FMCG businesses will first register for distribution via Cross Border eCommerce (CBEC). This channel minimises red tape, allowing for product registration in weeks for just a few hundred dollars. Jonathan's team manages the entire setup, from brand activation to importation, ensuring a rapid and economical entry into the Chinese eCommerce market.

Step 3: Activate Sales

This is where the fun starts. Jonathan's team will deploy account managers to list your brand across a variety of online B2C marketplaces and start gauging B2B distributor interest. We can launch your product through a variety of channels, both online and offline.

Step 4: Activate Marketing

With your product available for purchase, we focus on driving customers to your sales channels. We’ll establish your presence on WeChat and other suitable digital platforms such as social commerce, microblogging, video and livestreaming, online forums, or industry-specific niche sites to enhance traffic and exposure. Common platforms include WeChat, Weibo, Xiaohongshu, Meituan Dianping, Douyin, QQ and Bilibili.

Step 5: Monitoring Growth

Jonathan's team provides detailed weekly, monthly, quarterly, and annual communication, forecasting, and reporting. This ensures you stay informed of your brand’s performance and can make data-driven decisions for continuous improvement.

Step 6: Take it to the Next Level

While every businesses China growth story is unique, most involve creating custom products tailored for the market and diversifying sales and marketing channels. After achieving product-market fit, it's generally recommended you progress to General Trade import registration. Though time consuming and costly, it opens doors for distribution to bricks and mortar retail and domestic eCommerce platforms, broadening your market presence.